Ready to Take the Reins and Start Building Real Momentum?
Choose the path that's right for where you are today:
Perfect if you want to start with the foundations. This 5-day audio series gives you actionable strategies you can learn while you ride, drive, or work—designed for busy equestrian professionals.
500+ Professionals Served
3 Continents
Since 2018
Attract Your Ideal Clients
Define your niche and create messaging that attracts high-value clients who respect your expertise—without feeling salesy or inauthentic.
Do More with Less
(Thanks to Smart Tools)
Accomplish more without working more, thanks to tools that handle the time-consuming tasks for you. Stay visible, attract clients consistently, and get back to the work you actually love—whether that's in the saddle, the studio, or with your students.
Reclaim Your Time & Freedom
Take back your calendar, stop living in reactive mode, and build the kind of income that doesn't require sacrificing everything else.
1
Clarify Your Strategy
We start with a deep dive into your business to build a clear, actionable roadmap for success.
2
Build Your Systems
We give you the tools and processes to streamline your marketing, sales, and operations.
3
Scale Your Impact
With a solid foundation in place, you can grow your business sustainably without sacrificing quality or your sanity.
Your Path to a Thriving Business
What We Learned From 150 Conversations
Wiebke's interviewed over 150 equestrian professionals on her podcast and summits. Trainers, therapists, coaches, product creators—people doing incredible work.
The pattern was clear: talented professionals who could help way more horses if they had the right tools and strategy.
So we built them. That's The Business Stable.
Our mission: Help people like you, so you can help more horses.
The Stable Difference: Where Equestrian Passion Meets Smart Strategy and AI Innovation
Generic business advice doesn't translate to the equestrian world. What works here requires an approach built specifically for professionals like you—one that understands your industry, respects your values, and gives you the clarity and tools to grow. The result? You attract the right clients, streamline your operations, and scale without losing what makes you special.
What Our Clients Say
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“Working with Wiebke and Tom changed everything for me. I stopped constantly stressing about work and finally felt like things were falling into place. They just understand how life in the horse world actually works.”
Josefin N.
Equine Therapist
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"We were all over the place with marketing and customer service. The systems they helped us set up have been a lifesaver. Our team's more organized, customers are happier, and we've increased revenue by 35% without spending more on ads."
Jan S.
Feed & Tack Shop Owner
You're Good at What You Do. So Why Isn't It Working?
You're an expert at what you do. Your clients get real results. Your passion for horses is why you started this in the first place. But somehow, it's still not working the way you thought it would.
Maybe the income's unpredictable. Maybe you're exhausted from doing everything yourself. Maybe you're watching other people succeed while you're still figuring it out. And the hardest part? You know you could help so many more horses—if you could just get this sorted.
Here's what you need to know: You're not behind. You're not doing it wrong. And you're definitely not alone. You just need someone who understands your world—and can show you how to make it work without burning out or losing what makes you special.